What’s more fun than tearing down virgin fields of bottomless pow pow? How about getting naked and running around a mountain lake with three beautiful (equally naked girls), in glorious summer sun?

For BULA’s 2010/11 print campaign that’s just what we did. Canadian artist Gordon Ball and BULA sat down three months earlier to create a campaign that was fun, youthful and outwardly optimistic. The result is BULA’s “Naked without your BULA.” International print campaign – coming to a Freeskiing magazine near you.

1 photographer

1 make-up magician

2 x creatives

4 x models

2 x Bula Freeskiers.

24 hours.

One Ski chalet.

Four flats of Corona.

Three bottles of Vodka.

Some large frogs.

Glorious sunshine and 79°F (26°c) water.

One penis, six breasts and four bare bums.

2,876 digital photos.

Garlic and soy sauce chicken.

Two dozen hot-dogs and three dozen sandwiches.

Dub reggae poached eggs on toast.

437 pieces of Bula clothing and Accessories.

Speed scrabble.

One tomahawk and a big bag of fireworks.

Quote from talent mid-shoot: “Most fun shoot ever!”

A note on Gordon Ball
Gordon Ball is a cutting edge photographer with a family history of award winning photography dating back to the first world war. His commercial clientele include the likes of Audi, Nike and MTV – all employing his healthy use of grain, colour, light and composition – combining to capture moments that are optimistic and make you smile. A pretty good combination really and perfect for BULA’s vibrant, fun accessories.

For more information on Gordon please visit
http://www.gordonball.ca/
http://gordonball.wordpress.com/

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