Bula is proud to present The DNA IF3 International Freeski Film Festival!

(Montreal, Quebec) – July 28th, 2008. The DNA IF3 International Freeski Film Festival presented by Salomon and Bula is pleased to present the second edition of the DNA IF3, September 11-15, 2008 in Montreal, Quebec. Freeskiing is one of the fastest growing and most skillful snow disciplines today, and has quickly developed an impressive community of dedicated filmmakers working to chronicle the sport’s evolution and talent through film. The DNA IF3 will feature the world premieres of twelve of the top professional, and five amateur freeski films, drawing athletes and adrenaline addicts from all over the world. The film showcase and its surrounding events will take place all weekend at Cinema Imperial, Centre Sandra & Leo Kolber Salle Lucie et André Chagnon, in Montreal. Scheduling, festival information and tickets can be found at www.IF3.ca

“For the second year, we are incredibly honored to partner with our sponsors to bring the entire world of freeskiing together for three days to give the community a chance to see the talent that our community has been fostering over the last few years,” says IF3 President and co-founder Felix Rioux. No doubt festival highlights will include appearances by some of freeskiing’s top riders including Tanner Hall, Simon Dumont, JF Cusson, Sammy Carlson, JP Auclair, Charles Gagnier, Chris Benchetler, Sean Petit, Mike Douglas, and many other pros. The DNA IF3 is supported by DNA, Salomon, Bula, Newschoolers.com, Boreale Beer, Red Bull, Liberty Ski, K2, Orage, Moment Ski, Atomic, Fisher, Swix, Peak Performance, Dakine, Hilton Montreal, Volks Wagen, Skyy Vodka, Under Armour, Appleton rum, Empire attire, Skull Candy, Joystick Dose.ca, Freeskier, SBC Skier, 33mag.com, Musique Plus and Crux magazine.

“Last year’s IF3 set an exciting precedent for the future of freeski,” said JF DuRocher, Bula's Director of Marketing and IF3 co-founder. “We’re confident this year’s festival will overcome people’s expectations and we’ll make sure to maintain the prestige of been ‘the Cannes Film Festival’ of Freeskiing’’.

In addition to the loaded film schedule, the DNA IF3’s activities will include daily autograph signing sessions, the launch party on Thursday night with the Salomon 10 years of 1080 party, Friday night’s Tanner Hall Massive Red Bull Reggae party featuring Cali-P, Saturday night’s Newschoolers Awards with DJ Set of Ghislain Poirier (Ninja Tune), with activities ending with Monday’s JF Cusson Golf Invitational.