Bula britches are born and die, the Bula headbands and Bula loops are born and thrive. Loop production is launched on 1st sewing machine, millionth loop is sold within 2 years. It leads to tropical print headbands and a new trend is born - knits are dead. Everyone from kids at the local ski club to World Champ Pirmin Zurbriggen want to wear a Bula headband.